Broadening relevance to grow a classic global brand

  • Stationery System

  • Positioning, Brand & Identity Strategy

  • Naming & Co-Branding

  • Logo & Graphic Identity System

  • Promotional Items

Our Work

Situation & Opportunity

As a nonprofit federation of member stations, National Public Radio’s primary challenge was to expand revenue sources to secure ongoing funding. Key to this goal was the ability to attract a broader audience by appealing to younger listeners and penetrating new geographic markets. By clearly defining a brand proposition and increasing awareness, the organization also hoped to generate new funding especially through licensing.

Analysis, Solution & Results

Get the full story behind our partnership with NPR to broaden its brand relevance to grow its business.

Related Work & Stories

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See how we broadened the appeal to younger audiences for The San Francisco Symphony.