Taking private aviation to the highest level

  • Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

  • Testimonial: Paul Touw, Founder, Chairman & Chief Executive Officer, XOJET

    Read the entire case study

  • Logo & Graphic Identity System

  • XOJet Web

    XOJet Web

  • XOJet Launch

    XOJet Launch

Our Work

Situation & Opportunity

PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes in tax laws and greater scrutiny on the spending habits of corporations also made jet ownership even less attractive.

Thus motivated, the CEO and founder set out to build a company to capitalize on the market challenge. The company was founded as “PCMT Aviation,” which were the initials of the founder. Meanwhile, the market was gaining momentum and becoming ever more competitive as fractional ownership programs eased access to private aviation.

Analysis, Solution & Results

Get the full story behind our partnership with XOJET to transform private aviation.

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