Where Branding Means Business

Mission & Value

Founded in 2002, brandadvisors is a privately held boutique business and brand consultancy that offers the combined integrated capabilities of a management consultancy, marketing communications, creative services, and product development firm.

We aim to be indispensable partners to leaders of great and aspiring brands who are passionate about leading their category and driving breakthrough business results. Whether an existing category leader or a disruptive startup, brandadvisors partners with its clients to help them reach their full potential.

Our unique ability to bring strategy to life across every facet of your business not only ensures the delivery of distinct value to stimulate customer trial, purchase, and loyalty, but also drives focus to increase efficiency of human resources and capital and lower operating costs.

What We Do & How We’re Different

Objective, holistic expertise

We accelerate success by uncovering, distilling, aligning and activating value across every possible area of your organization and business.  What’s more, we bring equal focus, alignment, and relevance to effectively communicate and market your brand’s unique value through every conceivable medium.

We not only help define what makes your brand meaningful and distinctive today, but more importantly uncover, integrate, and activate how your brand can continue to remain relevant and distinctive going forward.

By limiting our client base, brandadvisors’ principal and founder is involved throughout every assignment. While our experience and expertise is broad and deep and our approach holistic, we ensure objective recommendations by not limiting or focusing our offerings or solutions in any one functional area or discipline. Where we do focus and thrive is working with brands within industries and categories that are ripe for change and reinvention.

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The Navy Seals of business strategy & innovation

We are highly experienced, versatile, objective, and passionate professionals who have worked both as the client and the consultant developing powerful ideas and strategies and cohesively bringing them to life with proficiency, efficiency, and speed.

Our tight, highly effective team brings a unique breadth and depth of experience developing powerful strategies and translating those strategies to impact product, service, identity, culture, communications, and experience.

By limiting our client base, senior staff are fully involved throughout every assignment, ensuring high-impact results, speed, efficiency, and value.

We work flexibly as partners to our clients, serving the specific needs for each assignment with any combination of resources as appropriate and preferred, be it our in-house resources, our client’s in-house teams, and each of our outside partners.

Because of our unique holistic capabilities, we are regularly asked by our clients to serve as the lead firm to ensure brand integrity across work produced not only by brandadvisors, but also by our client’s other outside partners.

Company Founder

Charles Rashall, President, Founder and Chief Brand Architect

Board of Advisors

  • Susan Baisley, Associate Vice President, Constituent Engagement, Johns Hopkins University, and Chief Marketing Officer, Alpha Capital Financial Group, Inc. 
  • Keith Costello, Senior Vice PresidentZuora
  • Robert Goldberg, Executive Vice President (Restaurants), Tommy Bahama Group
  • Rich LeFurgy, Online Advertising Advisor, 1020 Placement, Archer Advisors, and Interactive Advertising Bureau
  • Kathleen Onieal, Managing Partner, Helix Innovation Network
  • Russell Winer, Chair of Marketing Department and Professor of Marketing, Stern School of Business, New York University
  • Robert Wong, Chief Creative Officer, Google

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Awards and Distinctions

The industry’s most prestigious awards

brandadvisors’ work has garnered the highest recognition and been honored with the industry’s most prestigious awards.

To see a complete list of awards earned for work directly managed and implemented by brandadvisors’ principal Charles Rashall, view our awards.

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Join Our Team

A world of opportunity

Our unique skill is the in-house breadth and depth of experience in developing powerful strategies and our ability to then align strategy across an unprecedented range of brand touch-points. brandadvisors is constantly seeking high-caliber talent to join our already stellar team.

Currently, we are not hiring, but we are always looking for the best and brightest people to be a part of the team. Drop us a line and we’ll keep you in mind!

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