A holistic and comprehensive approach to building your brand.
A comprehensive yet flexible approach.
Dependent upon client needs, brandadvisors may assist in gathering market intelligence and insights, developing or refining strategies, and/or aligning positioning strategy throughout the appropriate brand touch-points. Clients may choose to work with any combination of brandadvisors’ internal resources, brandadvisors’ external partners, client external agencies and partners, and client internal resources.
Market Research / Information Gathering
Our rigorous analysis helps clients gain deeper insights into their customers, competitors, macro socioeconomic trends, industry-specific trends, and themselves to ensure highly effective strategic recommendations.
We help our clients optimize and codify existing strategies that are meaningful, distinctive, and attainable based on our rigorous yet rapid information gathering and analysis. For clients with well-established strategies, we help ensure those strategies are cohesively implemented across all product, service, experience and communications touchpoints through our proprietary brandalign™ process.
Because brand image is a reflection of much more than just communications, our proprietary 7/P™ model starts with positioning strategy and then helps our clients bring the strategy to life cohesively, not just through communications where branding firms typically focus but also across product, people, persona, process and place.