Russell Winer

Chair of Marketing Department and Professor of Marketing—Stern School of Business, New York University

Russ Winer is the chair of the marketing department and William Joyce Professor of Marketing at the Stern School of Business at New York University. He specializes in pricing, new technologies, consumer choice models, and advertising. Winer received a BA in economics from Union College, and an MS and PhD in industrial administration from Carnegie Mellon University—Tepper School of Business.

He has been on the faculties of Columbia and Vanderbilt Universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at MIT, Stanford University, New York University, Cranfield School of Management (UK), the Helsinki School of Economics, the University of Tokyo, and École Nationale Ponts et Chausées.

Winer has written three books, Marketing Management, Analysis for Marketing Planning, and Product Management. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a past editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science.

Winer has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

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