Associate Vice President, Constituent Engagement—Johns Hopkins University and Chief Marketing Officer—Alpha Capital Financial Group, Inc.
Susan Baisley is the associate vice president of constituent engagement at Johns Hopkins University. She also serves as the chief marketing officer at Alpha Capital Financial Group, Inc. Baisley is a strategic financial executive with extensive experience in successfully positioning businesses in global and regional marketplaces and in integrating and leading client development and marketing and communications functions. Her specific expertise includes developing and implementing marketing strategies in support of ongoing business priorities as well as strategic initiatives including expansion into new markets and new business launches. Baisley has deep leadership experience and proven innovation in brand management, public relations, client development, client and internal communications, advertising and sponsorships, collateral development, proprietary publications, and market research.
Previously, Baisley was a managing director and head of U.S. marketing for Citigroup Private Bank, where she was responsible for providing strategic marketing planning as well as marketing execution. Her team’s responsibilities include market research, public relations, marketing materials, client events and sponsorships, advertising, and direct marketing. She brought 17 years of experience in private banking and marketing to Citigroup.
Prior she headed marketing for Goldman Sachs’ Private Wealth Management Group. She also headed the marketing department for J.P. Morgan’s U.S. Private Bank. In addition, Baisley held a number of management positions in that organization, including heading marketing for the European and Middle East Private Bank (based in Geneva) and developing the brand and marketing plan for a mutual fund company, which J.P. Morgan created with Japan-based Daichi-Kangyo Bank.
Baisley holds an MBA from Columbia Business School and a BA in Natural Sciences (biochemistry concentration) from Johns Hopkins University.