Creating an innovative prestige brand from the ground up
Situation & Challenge
Inspired by a lifelong passion for fashion, art and beauty, and fueled by a relentless pursuit for products with integrity, our startup client identified a major potential market opportunity—a natural offering in the prestige beauty category.
brandadvisors was engaged as a strategic and creative partner to help validate the business vision through market research and analysis, define the optimal target audience and market segments to pursue, advise on product and service strategy, and ultimately bring the brand to life through identity, communications, packaging, and experience. While an initial step was to develop the company name, “everbloom,” the current graphic identity is interim as a comprehensive and integrated brand system is being developed.
Analysis, Solution & Results
Get the full story behind our partnership with Everbloom to create an innovative prestige brand from the ground up.
Related Work & Stories
See how we positioned Colibri, Dolan Bullock’ sister brand, to optimize portfolio value.
See how we positioned Dolan Bullock, Colibri’s sister brand, to optimize portfolio value.
See how we partnered with XOJET to transform private aviation.