Enhancing value through an elevated customer experience & brand
Situation & Opportunity
The World League of American Football was established as a joint venture between the National Football League (NFL) and Fox Broadcasting to introduce and promote American-style football outside the U.S. with the goal of marketing the sport through media and licensed goods. Though the World League originally had teams in Europe, Canada, and the U.S., the league evolved to include teams exclusively within Europe. Given this new market focus, the NFL sought to improve the marketing success of the World League by developing an intelligent brand and positioning strategy to combat the popularity of European football (soccer).
Analysis, Solution & Results
Get the full story behind our partnership with NFL Europe to enhance an entertainment brand through a better customer experience.
Related Work & Stories
See how we recaptured and leveraged the Looney Tune’s brand heritage.
See how we broadened relevance, reach, and audience in the creation of the NPR brand.