Developing a distinct Napa wine country experience & brand
Situation & Challenge
Jackson Family Wines is well known for its Kendall Jackson Chardonnay brand, among the best selling wines in the United States. Yet while many associate the “Jackson” brand with the mass-market audience that its flagship vintage serves, the company also caters to an elite cadre of wine enthusiasts. Jackson owns nearly three-dozen highly regarded premium wine brands, held within its Artisan & Estates Group portfolio, which deliberately have no direct brand association to the Jackson parent. In an increasingly competitive market for boutique wines, Jackson sought a new way to foster a deeper bond with its existing customers and introduce its high-end portfolio to new ones.
Analysis, Solution & Results
Get the full story behind our partnership with Jackson Wines to create a powerfully unique customer experience.
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