Whitefish Mountain Resort

Re-branding & relaunching the nation’s 10th largest ski resort

  • Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

  • Lift Ticket & Mountain Collateral Design

  • Resort Hotel Amenity

  • Print Advertising

  • Signing & Wayfinding System

  • Merchant Co-Marketing Program

  • Promotional Merchandise Design - Bumper Stickers

  • Promotional Merchandise Design - "The Fish" Bottle Opener

  • Promotional Merchandise Design - Apparel

  • Name, Logo & Graphic Identity System

  • On-Mountain Story Signing

  • Testimonial: Fred Jones, Chief Executive Officer, Whitefish Mountain Resort

    Read the entire case study

Our Work

Situation & Opportunity

Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky.

New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.

Analysis, Solution & Results

Get the full story behind our partnership with Whitefish Mountain Resort to re-launch the nation’s 10th largest ski resort.

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