Situation & Challenge Lincoln and Mercury are the “better” and “best” of parent Ford Motor Company’s main-line offerings, with Ford representing the “good” brand. As Ford fought hard for its Lincoln brand to compete in the luxury segment, both the customer experience, identity, and communications were in need of elevation, and equally important, distinguished from… Continue reading Ford Lincoln Mercury
Situation & Challenge For 59 consecutive years, the Hillsborough Concours d’Elegance had built and maintained a proud tradition of honoring and celebrating excellence in automotive design and engineering. Concours events offer a forum for passionate vintage car owners to showcase their prized vehicles and compete for recognition of their commitment to preserving automotive authenticity. Each… Continue reading Hillsborough Concours