Insights for successfully managing your brand

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was… Continue reading brandadvisors Helps Create Foundation With $60 Million Endowment to Create Economic & Social Impact Across the Globe

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Go. For Good!

By Charles Rashall

Go for Good: brandadvisors pro-bono campaign promoting Sunday’s Susan Komen Race for the Cure.

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Stanford Hospital’s Executive Health program, developed in partnership with brandadvisors, takes an entirely unique approach to healthcare: proactive health management. Most of us pay more attention to managing our finances and career than our health, and when we do take action, it’s REACTIVE. It often takes a catastrophic event or a milestone life event—like getting… Continue reading Stanford Executive Health: Give the Gift of Good Health

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  This past February, the new identity brandadvisors created for jcpenney was launched with the goal of creating a pure, simple iconic brand mark. The identity was was developed to reinforce the company’s aspiration to become America’s favorite store, and was designed using a perfect square within a square, subtlety suggesting an American flag. The… Continue reading Hip to be square: A tale of two brand marks

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