No secret that there’s something different about creative people. But science has found that the brains of artists are markedly different than those of non-artists. In fact, scientists suggest that much of an artist’s talent may be innate, according to a report by Charles Osgood of the CBS radio program that bears his name. Click below to hear the full story on… Continue reading A little science about artists
Insights for successfully managing your brand
When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.
Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.
The Tonight Show takes to the streets of New York to see just how carefully people listen.
Introducing “What’s the Difference!?” A Dialogue for Innovation While innovation is bringing more and more new products and services to market at an accelerated pace, it’s ironic that differentiating products (or services) in a meaningful way––and in turn driving distinction for the associated brands––has become increasingly challenging. As “offerings” become harder to differentiate, brands must… Continue reading What’s the Difference!? Why Your Brand Must > Your Product