No secret that there’s something different about creative people. But science has found that the brains of artists are markedly different than those of non-artists. In fact, scientists suggest that much of an artist’s talent may be innate, according to a report by Charles Osgood of the CBS radio program that bears his name. Click below to hear the full story on… Continue reading A little science about artists
Insights for successfully managing your brand
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When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.
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Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.
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The Tonight Show takes to the streets of New York to see just how carefully people listen.
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Introducing “What’s the Difference!?” A Dialogue for Innovation While innovation is bringing more and more new products and services to market at an accelerated pace, it’s ironic that differentiating products (or services) in a meaningful way––and in turn driving distinction for the associated brands––has become increasingly challenging. As “offerings” become harder to differentiate, brands must… Continue reading What’s the Difference!? Why Your Brand Must > Your Product