Insights for successfully managing your brand

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was… Continue reading brandadvisors Helps Create Foundation With $60 Million Endowment to Create Economic & Social Impact Across the Globe

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Glass: Definitely half full

By Charles Rashall

Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…”… Continue reading Glass: Definitely half full

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GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers… Continue reading Bringing Manufacturing’s Sexy Back: The Industrial Internet

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