When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.
Insights for successfully managing your brand
Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.
Tomorrow, the hype once again crescendos around Apple’s newest contenders in the smartphone war. Short of the official announcement, it’s hard to really know for sure what the new products will bring. From what we can glean, the 5c will offer a lower price point model with color options to penetrate new markets while the… Continue reading Who’s Got the “Next Big Thing”?
Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…”… Continue reading Glass: Definitely half full
In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer”… Continue reading Coffee’s higher grounds