Insights for successfully managing your brand

CVS: “Care” No More

By Charles Rashall

  Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.

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Glass: Definitely half full

By Charles Rashall

Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…”… Continue reading Glass: Definitely half full

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Coffee’s higher grounds

By Charles Rashall Tags: Explore:

In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer”… Continue reading Coffee’s higher grounds

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