Naming’s Artificial Reality

ba_NamingAR_1 “The next best thing to paper” Isn’t it ironic…technology has advanced so far that we use traditional “non-digital” terminology to name the new high tech products designed to be “just like the real thing.” Such was the case with the Kindle’s new “Paper White” model, announced today, whose claim is that their screen is as white as the paper used to print its manual… if Kindle had a printed manual… That said, there are just some cases where there’s no substitute for paper… Or after all, maybe even that use case has a suitable high tech substitute… ba_namingar_toto_3