Nielsen Media: 4 brandadvisors’ spots make top 10 most likable ads of 2012
The best compliment we can receive is when an objective outside party validates the work we’ve done for our clients. Sometimes, this comes from juries on award panels. In this case, it comes from the American public. Today, Nielsen announced the results of their survey of the most likable TV spots for 2012, barring those produced for the Super Bowl. We’re proud to report that of the top 10 most likable ads of 2012, four were JCPenney spots produced by brandadvisors. See the results below, or better yet, watch the spots. The campaign initially launched with a 15-second teaser that ran during the Oscar pre-show programming. Check it out below!