Situation & Challenge Cisco’s solution-based offerings rely on matching up the right hardware and software technologies with business needs, discerned and enabled through a collaboration of professional services delivered from Cisco, its client’s team, and its client’s value added partner(s). Yet the bulk of Cisco’s marketing and sales have traditionally focused on selling “products” in… Continue reading Cisco Services
Situation & Opportunity As a nonprofit federation of member stations, National Public Radio’s primary challenge was to expand revenue sources to secure ongoing funding. Key to this goal was the ability to attract a broader audience by appealing to younger listeners and penetrating new geographic markets. By clearly defining a brand proposition and increasing awareness, the… Continue reading NPR
Situation & Opportunity AT&T’s divestiture of AT&T Technologies in the mid-1990s created a new company whose name and identity were prohibited from including “AT&T” or any reference to the regional Bell operating companies. The new spinoff company included the Bell Labs operating unit, which was known for its innovation prowess. Analysis, Solution & Results Get… Continue reading Lucent Technologies
Situation & Challenge Cisco has effectively built the network infrastructure for the Internet with its routing and switching products and has maintained the dominant market position throughout its history. As the company sought growth opportunities, it targeted the Voice-Over-Internet Protocol (VOIP) market and established its Internet Protocol Communications (IPC) group in the mid-1990s. By 2004,… Continue reading Cisco Unified Communications