Situation & Challenge Federal Express created the express shipment category in 1973, yet decades later it faced intense competition that threatened to commoditize the business and erode its profitability. True to its innovative heritage, the company responded by evolving its initial offering—the “overnight letter” shipped within the U.S. market—to a much broader portfolio of time-sensitive… Continue reading FedEx
Situation & Opportunity PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes… Continue reading XOJET
Situation & Challenge For 59 consecutive years, the Hillsborough Concours d’Elegance had built and maintained a proud tradition of honoring and celebrating excellence in automotive design and engineering. Concours events offer a forum for passionate vintage car owners to showcase their prized vehicles and compete for recognition of their commitment to preserving automotive authenticity. Each… Continue reading Hillsborough Concours