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The Vines Resort & Spa Brand Positioning, Communications & Experience

brandadvisors is proud partner to The Vines of Mendoza in Argentina’s spectacular Uco Valley, where the dream to make one’s own wine can be brought to life. The Vines of Mendoza supports its private vineyard owners’ boutique wine making with the services of a full staff led by Santiago Archaval, a renowned winemaker whose 2012… Continue reading The Vines of Mendoza Thrives with our Support

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Today, Apple delivers the “surprise” announcement of its newest iPad. If brandadvisors’ prediction is accurate, then it really won’t be much of a surprise to anyone: lighter, brighter, thinner, faster, clearer photos, bigger, better, and more colorful—perhaps in the form of a cover that comes with the device. As predicted by brandadvisors over a year… Continue reading Apple’s new “surprise” iPad announcement, likely not much of a surprise

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From September 2011 until mid-summer 2012, brandadvisors was actively engaged in helping revitalize the JCPenney brand with the mission of bringing back integrity, simplicity, and enjoyment to the retail experience. We’re proud of the role we played, the work that was implemented, and the ideas and innovations that unfortunately didn’t come to life. Amongst our… Continue reading An insider’s view: The not so good ole’ days

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Tomorrow, the hype once again crescendos around Apple’s newest contenders in the smartphone war. Short of the official announcement, it’s hard to really know for sure what the new products will bring. From what we can glean, the 5c will offer a lower price point model with color options to penetrate new markets while the… Continue reading Who’s Got the “Next Big Thing”?

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77 years ago, a 24 year old journalist covering the San Francisco Waterfront beat for the Hearst papers made history.The journalist was Lee Rashall, my father. From the stories I heard, he was amongst the first cars to cross the newly built Bay Bridge. Along the way, the young writer made regular site visits to… Continue reading A Bridge for the Future, A Bridge to the Past

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