Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…”… Continue reading Glass: Definitely half full
Just a keychain…or is it? For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers… Continue reading The Strategy in “Swagery”
Imagine the creative briefs: design packaging that causes pause for consumers at the checkout. This week the Australian government passed legislation requiring tobacco companies to follow strict new packaging standards to do just that. The only differentiation across packaging is the featured malady to which smoking is known to be the culprit. The goal: reduce… Continue reading Packaging designed to curtail the sale!
What role or use case does the new iPad mini best serve? I’ve always been an early adopter—from making sure those new fangled Adidas “running shoes” were on my Christmas list in 5th grade to entering the high tech field before it was so “high.” I’ve kept every one of my four iPods, am on my third iPhone… Continue reading iPad mini: Is 4 a crowd?
And the results of the “uncommon debate?” Just as predicted.