Introducing “What’s the Difference!?” A Dialogue for Innovation While innovation is bringing more and more new products and services to market at an accelerated pace, it’s ironic that differentiating products (or services) in a meaningful way––and in turn driving distinction for the associated brands––has become increasingly challenging. As “offerings” become harder to differentiate, brands must… Continue reading What’s the Difference!? Why Your Brand Must > Your Product
Last year, 15.6 million new vehicles hit the street in the United States. At some point in their journey from port or factory to showroom, cars make their traverse and travail via tractor-trailer. As a car guy, I’m always looking into the window of the local Porsche / Audi dealership as I pass by on the daily commute. One recent morning, it… Continue reading Come Out from Under Cover Awareness Through Non-Traditional Media
Tomorrow, the hype once again crescendos around Apple’s newest contenders in the smartphone war. Short of the official announcement, it’s hard to really know for sure what the new products will bring. From what we can glean, the 5c will offer a lower price point model with color options to penetrate new markets while the… Continue reading Who’s Got the “Next Big Thing”?
77 years ago, a 24 year old journalist covering the San Francisco Waterfront beat for the Hearst papers made history.The journalist was Lee Rashall, my father. From the stories I heard, he was amongst the first cars to cross the newly built Bay Bridge. Along the way, the young writer made regular site visits to… Continue reading A Bridge for the Future, A Bridge to the Past
San Francisco is unquestionably one of the world’s most desirable tourist destinations, thanks to unique spectacles and attractions like the Golden Gate Bridge. Tonight, San Francisco adds another attraction, but this time, tied to its OTHER bridge. The Bay Lights Project, designed by Yale graduate Leo Villareal, is the world’s largest light sculpture formed from… Continue reading When the lights go on in the City