Attention Deficit Nation™By Charles Rashall Tags: Brand Alignment, Differentiation, Positioning
The Tonight Show takes to the streets of New York to see just how carefully people listen.
Apple: Not the next big thingBy Charles Rashall Tags: Positioning, Transformation, Trends
Since Apple’s second calling that brought Steve Jobs back to the helm, innovation has continued to allow the company to set new standards, particularly in the realm of music, smartphones and tablets. The pattern has been familiar: Apple innovates and the world rushes to emulate. With today’s release of Samsung’s new Galaxy S3 smart phone… Continue reading Apple: Not the next big thing
A Penney’s saved is a penny earnedBy Charles Rashall Tags: integrity, Jcpenney, Positioning Explore: Innovation
jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and… Continue reading A Penney’s saved is a penny earned