Situation & Challenge For 59 consecutive years, the Hillsborough Concours d’Elegance had built and maintained a proud tradition of honoring and celebrating excellence in automotive design and engineering. Concours events offer a forum for passionate vintage car owners to showcase their prized vehicles and compete for recognition of their commitment to preserving automotive authenticity. Each… Continue reading Hillsborough Concours
Situation & Challenge Jackson Family Wines is well known for its Kendall Jackson Chardonnay brand, among the best selling wines in the United States. Yet while many associate the “Jackson” brand with the mass-market audience that its flagship vintage serves, the company also caters to an elite cadre of wine enthusiasts. Jackson owns nearly three-dozen… Continue reading Jackson Wines
Situation & Opportunity Pizza Hut has dominated its category for decades, but growth was challenging. Given its narrow product focus, the bulk of the brand’s business was limited to evening dining. As a result, the company undertook a major development strategy to expand its menu, encompassing relevant lunch offerings that would attract customers for a… Continue reading Pizza Hut