Situation & Opportunity As a nonprofit federation of member stations, National Public Radio’s primary challenge was to expand revenue sources to secure ongoing funding. Key to this goal was the ability to attract a broader audience by appealing to younger listeners and penetrating new geographic markets. By clearly defining a brand proposition and increasing awareness, the… Continue reading NPR
Situation & Opportunity Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky. New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.… Continue reading Whitefish Mountain Resort
Situation & Opportunity In step with the pioneering spirit of Joseph Wharton, who established the world’s first collegiate school of business in 1881 at the University of Pennsylvania, Leonard Lauder’s vision redefined the MBA experience nearly 100 years later. The Lauder Institute is a joint degree program at the University of Pennsylvania that combines an… Continue reading Wharton Lauder Global Forum
Situation & Challenge Looney Tunes is one of Warner Brothers’ most historic and valuable brands. Its appeal attracts hundreds of companies who license the use of the Looney Tunes brand on thousands of products around the world. Yet with independent licensees offering a tremendous range of products, it became increasingly challenging to maintain brand consistency… Continue reading Looney Tunes
Situation & Opportunity The World League of American Football was established as a joint venture between the National Football League (NFL) and Fox Broadcasting to introduce and promote American-style football outside the U.S. with the goal of marketing the sport through media and licensed goods. Though the World League originally had teams in Europe, Canada, and… Continue reading NFL Europe