Situation & Opportunity PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes… Continue reading XOJET
Situation & Opportunity The World League of American Football was established as a joint venture between the National Football League (NFL) and Fox Broadcasting to introduce and promote American-style football outside the U.S. with the goal of marketing the sport through media and licensed goods. Though the World League originally had teams in Europe, Canada, and… Continue reading NFL Europe
Situation & Challenge Founded in 1802, DuPont is one of America’s most innovative companies, responsible for countless product innovations including Polyester, Teflon, Kevlar, Stainmaster, and Lycra. While a handful of DuPont’s brands have become household names, the majority of the company’s 30,000 products are chemical ingredients with very little brand awareness. Yet, while the DuPont… Continue reading DuPont
Situation & Opportunity Pizza Hut has dominated its category for decades, but growth was challenging. Given its narrow product focus, the bulk of the brand’s business was limited to evening dining. As a result, the company undertook a major development strategy to expand its menu, encompassing relevant lunch offerings that would attract customers for a… Continue reading Pizza Hut
Situation & Challenge Cisco has effectively built the network infrastructure for the Internet with its routing and switching products and has maintained the dominant market position throughout its history. As the company sought growth opportunities, it targeted the Voice-Over-Internet Protocol (VOIP) market and established its Internet Protocol Communications (IPC) group in the mid-1990s. By 2004,… Continue reading Cisco Unified Communications