Cisco Services

By Scott Weiss

Situation & Challenge Cisco’s solution-based offerings rely on matching up the right hardware and software technologies with business needs, discerned and enabled through a collaboration of professional services delivered from Cisco, its client’s team, and its client’s value added partner(s). Yet the bulk of Cisco’s marketing and sales have traditionally focused on selling “products” in… Continue reading Cisco Services

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J.P. Morgan

By Scott Weiss

Situation & Challenge When J.P. Morgan sought growth opportunities abroad, financial assets owned by individuals in Japan totaled more than $US 10 trillion, though only about 2% of all assets were in “investment trusts,” better known as mutual funds in the U.S. market. When Japanese commercial banks gained regulatory approval to offer investment trusts to… Continue reading J.P. Morgan

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Lucent Technologies

By Scott Weiss

Situation & Opportunity AT&T’s divestiture of AT&T Technologies in the mid-1990s created a new company whose name and identity were prohibited from including “AT&T” or any reference to the regional Bell operating companies. The new spinoff company included the Bell Labs operating unit, which was known for its innovation prowess. Analysis, Solution & Results Get… Continue reading Lucent Technologies

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Situation & Opportunity In step with the pioneering spirit of Joseph Wharton, who established the world’s first collegiate school of business in 1881 at the University of Pennsylvania, Leonard Lauder’s vision redefined the MBA experience nearly 100 years later. The Lauder Institute is a joint degree program at the University of Pennsylvania that combines an… Continue reading Wharton Lauder Global Forum

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Looney Tunes

By Scott Weiss

Situation & Challenge Looney Tunes is one of Warner Brothers’ most historic and valuable brands. Its appeal attracts hundreds of companies who license the use of the Looney Tunes brand on thousands of products around the world. Yet with independent licensees offering a tremendous range of products, it became increasingly challenging to maintain brand consistency… Continue reading Looney Tunes

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