Situation & Opportunity With the goal of exposing younger audiences to one of the world’s greatest symphony orchestras, The San Francisco Symphony’s auxiliary created Symphonix in 1991. The group raises money to support the Symphony by attracting corporate sponsors, hosting high-profile social events, as well as selling group performance packages to its members. Other major… Continue reading San Francisco Symphony
Situation & Challenge Lincoln and Mercury are the “better” and “best” of parent Ford Motor Company’s main-line offerings, with Ford representing the “good” brand. As Ford fought hard for its Lincoln brand to compete in the luxury segment, both the customer experience, identity, and communications were in need of elevation, and equally important, distinguished from… Continue reading Ford Lincoln Mercury
Situation & Opportunity Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky. New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.… Continue reading Whitefish Mountain Resort
Situation & Opportunity When Stanford Hospital & Clinics (SHC) looked to brandadvisors to help reinvigorate its Executive Medicine program, we took it as a challenge to address some of the larger and serious gaps in delivering healthcare. Like most executive medicine programs, SHC offered patients an opportunity to visit with its expert doctors and specialists… Continue reading Stanford Hospital Executive Health
Situation & Opportunity PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes… Continue reading XOJET