Situation & Opportunity For residents of the Bay Area / Silicon Valley, healthcare is not only a national agenda item, but also a local priority. Serving Bay Area residents and the world, Stanford Medicine has been home to some of the most important milestones in health history. Its Hospital, however, was constructed in 1959, and… Continue reading Campaign For Stanford Medicine
Situation & Opportunity While consumers typically think about medical treatment and procedures by physicians when considering healthcare, evidence-based studies have proven that complementary non-medical services play a significant role in enhancing the overall healthcare experience for patients as well as their families, friends, and loved ones who support them. Under the leadership of one of… Continue reading Stanford Hospital Guest Services
Situation & Opportunity With the goal of exposing younger audiences to one of the world’s greatest symphony orchestras, The San Francisco Symphony’s auxiliary created Symphonix in 1991. The group raises money to support the Symphony by attracting corporate sponsors, hosting high-profile social events, as well as selling group performance packages to its members. Other major… Continue reading San Francisco Symphony
Situation & Opportunity A little over 50 years ago, on land once lush with apricot orchards, a new partnership between Stanford and the pioneering companies of the Silicon Valley was cultivated. The fruits of that partnership shaped the future of technology, altering the course of the world as we know it. Half a century later,… Continue reading Stanford Hospital Corporate Partners
Situation & Opportunity As a nonprofit federation of member stations, National Public Radio’s primary challenge was to expand revenue sources to secure ongoing funding. Key to this goal was the ability to attract a broader audience by appealing to younger listeners and penetrating new geographic markets. By clearly defining a brand proposition and increasing awareness, the… Continue reading NPR