Situation & Challenge Looney Tunes is one of Warner Brothers’ most historic and valuable brands. Its appeal attracts hundreds of companies who license the use of the Looney Tunes brand on thousands of products around the world. Yet with independent licensees offering a tremendous range of products, it became increasingly challenging to maintain brand consistency… Continue reading Looney Tunes
Situation & Opportunity Shutterfly was founded in 1999 as a comprehensive online photo service catering to the burgeoning digital photography market. The service enabled users to upload their digital photos to be shared in virtual slide shows, printed for traditional photo albums, or applied to any number of items including calendars, mugs, t-shirts, tote bags,… Continue reading Shutterfly
Situation & Opportunity Pizza Hut has dominated its category for decades, but growth was challenging. Given its narrow product focus, the bulk of the brand’s business was limited to evening dining. As a result, the company undertook a major development strategy to expand its menu, encompassing relevant lunch offerings that would attract customers for a… Continue reading Pizza Hut