Situation & Challenge Inspired by a lifelong passion for fashion, art and beauty, and fueled by a relentless pursuit for products with integrity, our startup client identified a major potential market opportunity—a natural offering in the prestige beauty category. brandadvisors was engaged as a strategic and creative partner to help validate the business vision through… Continue reading Everbloom
Situation & Challenge After decades as one of America’s leading retailers, JCPenney found itself struggling to cope with industry changes and, in 2011, hired Ron Johnson as CEO. While over decades, the retail industry had morphed into a category known for gimmicks, door buster sales, and hype, Johnson, dubbed a “retail revolutionary” by Forbes for his transformation… Continue reading JCPenney
Situation & Opportunity First brewed in 1883 and once New York’s preeminent brand represented in ads by John Wayne, Ella Fitzgerald, James Dean, and Paul Newman, among scores of other luminaries, the long independent Rheingold Beer succumbed to the emergence of large breweries like Budweiser and Miller, and was purchased by the Pepsi Bottling Company of New… Continue reading Rheingold Beer
Situation & Challenge On the north slope of the Silverado Trail in Napa Valley, Hourglass Vineyards occupies six acres that form a shape much like an hourglass. The vineyard lies at a bedrock outcropping of the Mayacamas Mountain Range that protrudes out to the middle of the valley, thus creating a pinch with a microclimate… Continue reading Hourglass Vineyards
Situation & Opportunity Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky. New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.… Continue reading Whitefish Mountain Resort