Situation & Opportunity AT&T’s divestiture of AT&T Technologies in the mid-1990s created a new company whose name and identity were prohibited from including “AT&T” or any reference to the regional Bell operating companies. The new spinoff company included the Bell Labs operating unit, which was known for its innovation prowess. Analysis, Solution & Results Get… Continue reading Lucent Technologies
Situation & Opportunity When Stanford Hospital & Clinics (SHC) looked to brandadvisors to help reinvigorate its Executive Medicine program, we took it as a challenge to address some of the larger and serious gaps in delivering healthcare. Like most executive medicine programs, SHC offered patients an opportunity to visit with its expert doctors and specialists… Continue reading Stanford Hospital Executive Health
Situation & Opportunity Shutterfly was founded in 1999 as a comprehensive online photo service catering to the burgeoning digital photography market. The service enabled users to upload their digital photos to be shared in virtual slide shows, printed for traditional photo albums, or applied to any number of items including calendars, mugs, t-shirts, tote bags,… Continue reading Shutterfly
Situation & Challenge Founded in 1802, DuPont is one of America’s most innovative companies, responsible for countless product innovations including Polyester, Teflon, Kevlar, Stainmaster, and Lycra. While a handful of DuPont’s brands have become household names, the majority of the company’s 30,000 products are chemical ingredients with very little brand awareness. Yet, while the DuPont… Continue reading DuPont
Situation & Challenge Cisco has effectively built the network infrastructure for the Internet with its routing and switching products and has maintained the dominant market position throughout its history. As the company sought growth opportunities, it targeted the Voice-Over-Internet Protocol (VOIP) market and established its Internet Protocol Communications (IPC) group in the mid-1990s. By 2004,… Continue reading Cisco Unified Communications