Situation & Challenge After decades as one of America’s leading retailers, JCPenney found itself struggling to cope with industry changes and, in 2011, hired Ron Johnson as CEO. While over decades, the retail industry had morphed into a category known for gimmicks, door buster sales, and hype, Johnson, dubbed a “retail revolutionary” by Forbes for his transformation… Continue reading JCPenney
Situation & Opportunity While consumers typically think about medical treatment and procedures by physicians when considering healthcare, evidence-based studies have proven that complementary non-medical services play a significant role in enhancing the overall healthcare experience for patients as well as their families, friends, and loved ones who support them. Under the leadership of one of… Continue reading Stanford Hospital Guest Services
Situation & Opportunity A little over 50 years ago, on land once lush with apricot orchards, a new partnership between Stanford and the pioneering companies of the Silicon Valley was cultivated. The fruits of that partnership shaped the future of technology, altering the course of the world as we know it. Half a century later,… Continue reading Stanford Hospital Corporate Partners
Situation & Challenge Federal Express created the express shipment category in 1973, yet decades later it faced intense competition that threatened to commoditize the business and erode its profitability. True to its innovative heritage, the company responded by evolving its initial offering—the “overnight letter” shipped within the U.S. market—to a much broader portfolio of time-sensitive… Continue reading FedEx
Situation & Challenge Cisco’s solution-based offerings rely on matching up the right hardware and software technologies with business needs, discerned and enabled through a collaboration of professional services delivered from Cisco, its client’s team, and its client’s value added partner(s). Yet the bulk of Cisco’s marketing and sales have traditionally focused on selling “products” in… Continue reading Cisco Services