When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.
Insights for successfully managing your brand
Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.
The Tonight Show takes to the streets of New York to see just how carefully people listen.
Introducing “What’s the Difference!?” A Dialogue for Innovation While innovation is bringing more and more new products and services to market at an accelerated pace, it’s ironic that differentiating products (or services) in a meaningful way––and in turn driving distinction for the associated brands––has become increasingly challenging. As “offerings” become harder to differentiate, brands must… Continue reading What’s the Difference!? Why Your Brand Must > Your Product
Last year, 15.6 million new vehicles hit the street in the United States. At some point in their journey from port or factory to showroom, cars make their traverse and travail via tractor-trailer. As a car guy, I’m always looking into the window of the local Porsche / Audi dealership as I pass by on the daily commute. One recent morning, it… Continue reading Come Out from Under Cover Awareness Through Non-Traditional Media