77 years ago, a 24 year old journalist covering the San Francisco Waterfront beat for the Hearst papers made history.The journalist was Lee Rashall, my father. From the stories I heard, he was amongst the first cars to cross the newly built Bay Bridge. Along the way, the young writer made regular site visits to… Continue reading A Bridge for the Future, A Bridge to the Past
Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…”… Continue reading Glass: Definitely half full
The best compliment we can receive is when an objective outside party validates the work we’ve done for our clients. Sometimes, this comes from juries on award panels. In this case, it comes from the American public. Today, Nielsen announced the results of their survey of the most likable TV spots for 2012, barring those… Continue reading Nielsen Media: 4 brandadvisors’ spots make top 10 most likable ads of 2012
Stanford Hospital’s Executive Health program, developed in partnership with brandadvisors, takes an entirely unique approach to healthcare: proactive health management. Most of us pay more attention to managing our finances and career than our health, and when we do take action, it’s REACTIVE. It often takes a catastrophic event or a milestone life event—like getting… Continue reading Stanford Executive Health: Give the Gift of Good Health
In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer”… Continue reading Coffee’s higher grounds