Just a keychain…or is it? For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers… Continue reading The Strategy in “Swagery”
What role or use case does the new iPad mini best serve? I’ve always been an early adopter—from making sure those new fangled Adidas “running shoes” were on my Christmas list in 5th grade to entering the high tech field before it was so “high.” I’ve kept every one of my four iPods, am on my third iPhone… Continue reading iPad mini: Is 4 a crowd?
GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers… Continue reading Bringing Manufacturing’s Sexy Back: The Industrial Internet
Perhaps there is a reason why gymnastics is one of the most watched and loved Olympic events. It has speed, agility, and carefully syncopated movements, adding up to a visually stimulating and dynamic spectacle. Watching commercials for Microsoft’s new Surface tablet and Apple’s iPod, it appears they have taken the cue.
Since Apple’s second calling that brought Steve Jobs back to the helm, innovation has continued to allow the company to set new standards, particularly in the realm of music, smartphones and tablets. The pattern has been familiar: Apple innovates and the world rushes to emulate. With today’s release of Samsung’s new Galaxy S3 smart phone… Continue reading Apple: Not the next big thing