Situation & Challenge Inspired by a lifelong passion for fashion, art and beauty, and fueled by a relentless pursuit for products with integrity, our startup client identified a major potential market opportunity—a natural offering in the prestige beauty category. brandadvisors was engaged as a strategic and creative partner to help validate the business vision through… Continue reading Everbloom
Situation & Opportunity Since 2004, The Vines of Mendoza has fulfilled the dream of wine lovers from around the world eager to own their own vineyard and craft personalized world-class wine. Starting off by establishing the first tasting room in South America, then establishing a winery, The Vines of Mendoza has since sold Private Vineyards… Continue reading The Vines of Mendoza
Situation & Challenge On the north slope of the Silverado Trail in Napa Valley, Hourglass Vineyards occupies six acres that form a shape much like an hourglass. The vineyard lies at a bedrock outcropping of the Mayacamas Mountain Range that protrudes out to the middle of the valley, thus creating a pinch with a microclimate… Continue reading Hourglass Vineyards
Situation & Opportunity With the goal of exposing younger audiences to one of the world’s greatest symphony orchestras, The San Francisco Symphony’s auxiliary created Symphonix in 1991. The group raises money to support the Symphony by attracting corporate sponsors, hosting high-profile social events, as well as selling group performance packages to its members. Other major… Continue reading San Francisco Symphony
Situation & Challenge Lincoln and Mercury are the “better” and “best” of parent Ford Motor Company’s main-line offerings, with Ford representing the “good” brand. As Ford fought hard for its Lincoln brand to compete in the luxury segment, both the customer experience, identity, and communications were in need of elevation, and equally important, distinguished from… Continue reading Ford Lincoln Mercury