Situation & Opportunity When Stanford Hospital & Clinics (SHC) looked to brandadvisors to help reinvigorate its Executive Medicine program, we took it as a challenge to address some of the larger and serious gaps in delivering healthcare. Like most executive medicine programs, SHC offered patients an opportunity to visit with its expert doctors and specialists… Continue reading Stanford Hospital Executive Health
Situation & Opportunity PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes… Continue reading XOJET
Situation & Challenge For 59 consecutive years, the Hillsborough Concours d’Elegance had built and maintained a proud tradition of honoring and celebrating excellence in automotive design and engineering. Concours events offer a forum for passionate vintage car owners to showcase their prized vehicles and compete for recognition of their commitment to preserving automotive authenticity. Each… Continue reading Hillsborough Concours
Situation & Challenge Jackson Family Wines is well known for its Kendall Jackson Chardonnay brand, among the best selling wines in the United States. Yet while many associate the “Jackson” brand with the mass-market audience that its flagship vintage serves, the company also caters to an elite cadre of wine enthusiasts. Jackson owns nearly three-dozen… Continue reading Jackson Wines