Jcpenney
A Penney’s saved is a penny earned
By Charles Rashall Tags: integrity, Jcpenney, Positioning Explore: Innovation![](https://brandadvisors.com/wp-content/uploads/2020/12/ba_apennysaved-1.jpg)
jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and… Continue reading A Penney’s saved is a penny earned