Insights for successfully managing your brand

Bringing Manufacturing’s Sexy Back: The Industrial Internet

By Charles Rashall Tags: , , Explore: ,

GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers… Continue reading Bringing Manufacturing’s Sexy Back: The Industrial Internet

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The Uncommon Debate: The color of the President’s tie

By Charles Rashall

Discussions surrounding the Presidential debates have spanned the gamut of topics from healthcare and foreign policy to Big Bird and binders. Pundits correctly predicted that Obama would take a more offensive stance after his lackluster encounter with Governor Romney in the first debate. They’ve posited how each may address sensitive and pressing issues facing our… Continue reading The Uncommon Debate: The color of the President’s tie

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“Gymnastics”—Marketing’s new visual approach?

By Charles Rashall Tags:

Perhaps there is a reason why gymnastics is one of the most watched and loved Olympic events. It has speed, agility, and carefully syncopated movements, adding up to a visually stimulating and dynamic spectacle. Watching commercials for Microsoft’s new Surface tablet and Apple’s iPod, it appears they have taken the cue.

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