Situation & Opportunity A little over 50 years ago, on land once lush with apricot orchards, a new partnership between Stanford and the pioneering companies of the Silicon Valley was cultivated. The fruits of that partnership shaped the future of technology, altering the course of the world as we know it. Half a century later,… Continue reading Stanford Hospital Corporate Partners
Situation & Opportunity Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky. New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.… Continue reading Whitefish Mountain Resort
Situation & Opportunity When Stanford Hospital & Clinics (SHC) looked to brandadvisors to help reinvigorate its Executive Medicine program, we took it as a challenge to address some of the larger and serious gaps in delivering healthcare. Like most executive medicine programs, SHC offered patients an opportunity to visit with its expert doctors and specialists… Continue reading Stanford Hospital Executive Health
Situation & Opportunity PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes… Continue reading XOJET
Situation & Challenge Jackson Family Wines is well known for its Kendall Jackson Chardonnay brand, among the best selling wines in the United States. Yet while many associate the “Jackson” brand with the mass-market audience that its flagship vintage serves, the company also caters to an elite cadre of wine enthusiasts. Jackson owns nearly three-dozen… Continue reading Jackson Wines