Situation & Challenge Established in 1917, Dolan Bullock has been a purveyor of fine men’s accessories for nearly a century. Offering cufflinks, bracelets, pendants, and money clips using unique combinations of precious metals, stainless steel, diamonds, and other gemstones, Dolan Bullock has catered to men who embrace classic style with distinction. The Colibri Group, a… Continue reading Dolan Bullock
Situation & Challenge Founded in London by Julius Lowenthal in 1928, Colibri was established as an innovative brand with its introduction of the first semi-automatic cigarette lighter. The name “Colibri” translates to “hummingbird” in Spanish and ancient folklore ties the hummingbird to fire. Colibri’s innovations continued over the years, producing a string of firsts in lighter… Continue reading Colibri
Situation & Opportunity While yoga has been practiced for millennia in select regions of the world, it did not gain mainstream adoption in the West until the early 21st century. Total worldwide sales of yoga classes, mats, clothing, and accessories reached $5.7 billion per year by 2008, and today has exponentially accelerated to become a… Continue reading YogaForce
Situation & Challenge Inspired by a lifelong passion for fashion, art and beauty, and fueled by a relentless pursuit for products with integrity, our startup client identified a major potential market opportunity—a natural offering in the prestige beauty category. brandadvisors was engaged as a strategic and creative partner to help validate the business vision through… Continue reading Everbloom
Situation & Challenge After decades as one of America’s leading retailers, JCPenney found itself struggling to cope with industry changes and, in 2011, hired Ron Johnson as CEO. While over decades, the retail industry had morphed into a category known for gimmicks, door buster sales, and hype, Johnson, dubbed a “retail revolutionary” by Forbes for his transformation… Continue reading JCPenney