Situation & Opportunity A little over 50 years ago, on land once lush with apricot orchards, a new partnership between Stanford and the pioneering companies of the Silicon Valley was cultivated. The fruits of that partnership shaped the future of technology, altering the course of the world as we know it. Half a century later,… Continue reading Stanford Hospital Corporate Partners
Situation & Challenge Federal Express created the express shipment category in 1973, yet decades later it faced intense competition that threatened to commoditize the business and erode its profitability. True to its innovative heritage, the company responded by evolving its initial offering—the “overnight letter” shipped within the U.S. market—to a much broader portfolio of time-sensitive… Continue reading FedEx
Situation & Challenge Cisco’s solution-based offerings rely on matching up the right hardware and software technologies with business needs, discerned and enabled through a collaboration of professional services delivered from Cisco, its client’s team, and its client’s value added partner(s). Yet the bulk of Cisco’s marketing and sales have traditionally focused on selling “products” in… Continue reading Cisco Services
Situation & Challenge When J.P. Morgan sought growth opportunities abroad, financial assets owned by individuals in Japan totaled more than $US 10 trillion, though only about 2% of all assets were in “investment trusts,” better known as mutual funds in the U.S. market. When Japanese commercial banks gained regulatory approval to offer investment trusts to… Continue reading J.P. Morgan
Situation & Opportunity When Stanford Hospital & Clinics (SHC) looked to brandadvisors to help reinvigorate its Executive Medicine program, we took it as a challenge to address some of the larger and serious gaps in delivering healthcare. Like most executive medicine programs, SHC offered patients an opportunity to visit with its expert doctors and specialists… Continue reading Stanford Hospital Executive Health