Imagine the creative briefs: design packaging that causes pause for consumers at the checkout. This week the Australian government passed legislation requiring tobacco companies to follow strict new packaging standards to do just that. The only differentiation across packaging is the featured malady to which smoking is known to be the culprit. The goal: reduce… Continue reading Packaging designed to curtail the sale!
What role or use case does the new iPad mini best serve? I’ve always been an early adopter—from making sure those new fangled Adidas “running shoes” were on my Christmas list in 5th grade to entering the high tech field before it was so “high.” I’ve kept every one of my four iPods, am on my third iPhone… Continue reading iPad mini: Is 4 a crowd?
GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers… Continue reading Bringing Manufacturing’s Sexy Back: The Industrial Internet
jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and… Continue reading A Penney’s saved is a penny earned
“The next best thing to paper” Isn’t it ironic…technology has advanced so far that we use traditional “non-digital” terminology to name the new high tech products designed to be “just like the real thing.” Such was the case with the Kindle’s new “Paper White” model, announced today, whose claim is that their screen is as… Continue reading Naming’s Artificial Reality