Since Apple’s second calling that brought Steve Jobs back to the helm, innovation has continued to allow the company to set new standards, particularly in the realm of music, smartphones and tablets. The pattern has been familiar: Apple innovates and the world rushes to emulate. With today’s release of Samsung’s new Galaxy S3 smart phone… Continue reading Apple: Not the next big thing
jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and… Continue reading A Penney’s saved is a penny earned
“The next best thing to paper” Isn’t it ironic…technology has advanced so far that we use traditional “non-digital” terminology to name the new high tech products designed to be “just like the real thing.” Such was the case with the Kindle’s new “Paper White” model, announced today, whose claim is that their screen is as… Continue reading Naming’s Artificial Reality