Insights for successfully managing your brand

Discussions surrounding the Presidential debates have spanned the gamut of topics from healthcare and foreign policy to Big Bird and binders. Pundits correctly predicted that Obama would take a more offensive stance after his lackluster encounter with Governor Romney in the first debate. They’ve posited how each may address sensitive and pressing issues facing our… Continue reading The Uncommon Debate: The color of the President’s tie

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Perhaps there is a reason why gymnastics is one of the most watched and loved Olympic events. It has speed, agility, and carefully syncopated movements, adding up to a visually stimulating and dynamic spectacle. Watching commercials for Microsoft’s new Surface tablet and Apple’s iPod, it appears they have taken the cue.

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jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and… Continue reading A Penney’s saved is a penny earned

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Naming’s Artificial Reality

By Charles Rashall Explore:

“The next best thing to paper” Isn’t it ironic…technology has advanced so far that we use traditional “non-digital” terminology to name the new high tech products designed to be “just like the real thing.” Such was the case with the Kindle’s new “Paper White” model, announced today, whose claim is that their screen is as… Continue reading Naming’s Artificial Reality

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