Product
Our Work
brandadvisors helps its clients develop new products and services and/or refine existing offerings.
- Form
- Function
- Packaging
- Pricing
- Explore by:
- Icon
- Client
- Expertise
- Testimonials
Clients
- Campaign For Stanford Medicine
- Cisco Services
- Cisco Unified Communications
- Colibri
- Dolan Bullock
- DuPont
- Everbloom
- FedEx
- Ford Lincoln Mercury
- Hillsborough Concours
- Hourglass Vineyards
- J.P. Morgan
- Jackson Wines
- JCPenney
- Looney Tunes
- Lucent Technologies
- NFL Europe
- NPR
- Pizza Hut
- Rheingold Beer
- San Francisco Symphony
- Shutterfly
- Siete Fuegos at The Vines
- Stanford Hospital Corporate Partners
- Stanford Hospital Executive Health
- Stanford Hospital Guest Services
- The Vines of Mendoza
- The Vines Resort & Spa
- Wharton Lauder Global Forum
- Whitefish Mountain Resort
- XOJET
- YogaForce
Expertise
To view work by expertise, click on wheel segment.
Place
brandadvisors helps its clients optimize the effectiveness of their physical presence—be it at retail, trade-shows, or events—and also develop distribution strategies that fit and reinforce the brand attributes and positioning.
- Retail and commercial signing systems
- Retail environment store design
- Retail point of sale design
- Commercial environmental design
Product
brandadvisors helps its clients develop new products and services and/or refine existing offerings.
- Form
- Function
- Packaging
- Pricing
People
brandadvisors helps its clients optimize employee performance by aligning policies and behavior with brand positioning and attributes.
- Brand workshops
- Employee training
- Hiring guidelines
- Sales training and tools
Positioning
brandadvisors' proprietary model defines "brand" as the relationship developed between an individual and a company, product, service, person, place or thing formed through the sum of their interactions with the brand's touch-points over time.
"Branding" is the process of continuously managing and aligning the brand's positioning.
- Brand value proposition
- Brand attributes
- Brand personality
- Industry and competitive analysis
- Market differentiators
Promotion
brandadvisors helps its clients develop or refine communications to both reflect brand positioning as well as reinforce the customer experience.
- Advertising: online / offline
- Direct marketing: online / offline
- Communications / messaging
- Events
- Photography
- Presentations
- Promotional items
- Sales promotion
- Website
Process
brandadvisors helps its clients optimize organization performance by aligning policies and behavior with brand positioning and attributes.
- Experience design
- Operations optimization
- Brand workshops
- Employee training
- Hiring guidelines
- Sales training and tools
Persona
brandadvisors helps its clients design, develop, or refine complete identity systems spanning both verbal and visual elements.
- Verbal identity systems
- Company naming
- Product / service naming
- Tagline development
- Visual identity systems
- Logo / graphic identity systems